published on in Glamorous Persona

The Biggest Flash Sale Sites Ranked By Customer Complaints

2013-06-12T15:41:00Z

Dotcom Distribution, an e-commerce logistics and fulfillment company, looked at the 11 biggest flash sale sites — such as Gilt, Fab, RueLaLa, etc. — and ranked them by customer complaints on Facebook.

The company found nearly half of Facebook comments about these brands was negative, and of those the biggest complaint was shipping.

The good news: Fab.com had the lowest percentage of negative customer comments.

Ugg Boy / Ugg Girl / Flickr, CC

The bad: 61% of Zuliliy's Facebook comments were complaints about the company.

Here's a detailed breakdown of who's winning and who's losing the flash sales battle on Facebook. (It's also worth bearing mind that some of these brands are clients of Dotcom, and some are not.)

The problem for flash sale sites on Facebook is that the companies need the referral traffic that Facebook generates, but customer complaints can be very public.

Dotcom Distribution

Shipping is the biggest issue.

Dotcom Distribution

Fab.com has the lowest rate of complaints about shipping. Zulilly, HauteLook and Beyond the Rack have the highest rate of complaints.

Dotcom Distribution

Surprisingly, logins are a barrier to shoppers, not a help.

Dotcom Distribution

The Foundry has the worst reputation when it comes customers who believes its marketing is misleading.

Dotcom Distribution

The Foundry has got some work to do on customer service, too.

Dotcom Distribution

Fab.com's website has the largest rate of complaints.

Dotcom Distribution

Gilt gets the most complaints related to product.

Dotcom Distribution

Here's Dotcom Distribution's advice.

Dotcom Distribution

And more ...

Dotcom Distribution

Now see ...

BI

Meet The 29 Most Important People In Mobile Advertising >

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonynuMCsn2arkaGybr%2FIrZysZaKWu6yxw2aZsmWTqsC1u8yeqWabn6K9ra3Ip6usZZ%2Bjeqetwp6ZqKebYn9xfZJmbQ%3D%3D